“2024 marks a pivotal shift in the lending landscape.”

“Dive into the Tech-Spend Reckoning, where efficient tech choices reign supreme ... The overwhelming majority of high performing producers, 89%, said not having access to digital mortgage platforms or tools was of enough concern for them to consider joining a competing lender according to a survey conducted by point-of-sale system Floify. At the same time, the exact same share said higher compensation of 20% or more would also cause them to seriously think about leaving.”

In our eyes these two statistics directly contradict each other, holding a megaphone to the mouth of the problem itself - the Loan Officer.

Let us be clear…

For those LO’s that truly provide a person to person experience to their clients, walking alongside them from start to finish without simply assigning and shifting responsibility to a Loan Partner, we salute you. To those LO’s that demand technology that make their job easier yet continuously seek opportunity to jump ship for higher compensation (at the borrower's expense), you are the problem. And let us assure you, you are replaceable.

We know buying a home is a big decision and choosing a lender is no small feat. So, shop us out. Funny enough, we’d actually prefer you did. Our rates and exclusive Flat Fee offering will only make us stand out that much more. But for real, shop us out. It’s the responsible thing to do. We’ll be here when you come back.